• Roland Hohberg

Tourism promotion the Mozambican way

Inside Mozambique Ltd, founded in Maputo in 1993, was the first Mozambican company to invest in international tourism promotion.

In 1994 the company was the first exhibitor from Mozambique to participate in the ITB International Tourism Exchange in Berlin with a self-produced video documentation about the tourism potential in the northern region of Mozambique.

Later in 2000/2001 the company Inside Mozambique created the internet portal Mozambique - Tourism .com in cooperation with various local tourism companies.

In 2004 the local authorities withdrew the company's license to promote tourism in Mozambique without justification.